Content & marketing

Measures of success aren’t just the social ones you thought

Mar 13, 2024 at 01:19 pm by admin

Targeting hyperlocal audiences increases the likelihood of tapping into potential subscribers, Australian metro news publisher Nine has found. The publisher of the Sydney Mor.... Read More

Beyond crime and violence: Broadening news media’s focus

Mar 03, 2024 at 05:39 pm by admin

Concerns that news media’s coverage of events in disadvantaged areas failed to depict reality have been addressed following research by Swedish media group Schibsted. I.... Read More

AI aids score stories, headlines to boost reader time spent

Feb 14, 2024 at 04:17 pm by admin

Powerful AI tools are ushering in a new era of innovation, efficiency and engagement for media, according to Ring Publishing’s Agnieszka Leśniewska. In an INMA ideas bl.... Read More

How tighter paywalls drove subscriptions growth

Feb 14, 2024 at 12:51 pm by admin

The then managing director of Australia’s Sydney Morning Herald and The Age metros once admitted that it was easier to skirt around their paywall than to log in. That&r.... Read More

Appeal response rates suggest ongoing support for news

Jan 28, 2024 at 10:41 am by admin

Audiences are still willing to support news, BlueLena’s Christine Holbert says, following a 50 per cent improvement on 2022 appeal conversion rates. She quotes the Fund.... Read More