Content & marketing

$25bn problem: Ad ban ‘clears decks for debate on gambling harm’

Jun 17, 2023 at 02:19 am by admin

UK and international news publisher Guardian Media Group is putting its ad revenue where its mouth is with a ban on gambling ads. And in Australia, where Guardian Australia.... Read More

New digital tactic prompts readers to ‘binge’ on series

May 14, 2023 at 07:43 pm by admin

Hooking readers on the first article in a series is an age-old tactic being put to new use by Australian daily The Age. Daniella Miletic, digital editor of the Melbourne mast.... Read More

Coronation ensures print is king for a day

May 07, 2023 at 12:36 am by admin

Print is again king in Australia this weekend with an historic Sunday Australian published to mark Saturday’s coronation of King Charles III. It’s a reminder th.... Read More

AI leveraged in healthy approach to retention

Apr 28, 2023 at 01:20 am by admin

Determining the “health” of its subscribers has proved a healthy move for News Corp Australia. The company’s Project Heartbeat AI is a process that fuses th.... Read More

Forecaster a game-changer for elections

Apr 28, 2023 at 12:39 am by admin

South Africa’s News24 has claimed a “first” with an in-house elections forecaster used for the municipal polls. In an INMA blog, the paper’s audience.... Read More