Content & marketing

Success breeds success as Via Pais hones content verticals

Apr 18, 2023 at 03:45 am by admin

Content is still key, but publishers need to find new angles and perspectives to capture audience interest. That’s the message from Luna Brailovsky, writing in an INMA.... Read More

Making friends is as easy as sharing news

Apr 05, 2023 at 07:16 pm by admin

Letting friends and family access an article a reader has found interesting can bring a pay-off for the publisher. It’s the second “wrinkle” that makes the.... Read More

News scores in sports reporting, launches fantasy game

Mar 21, 2023 at 06:02 am by admin

News Corp Australia says its decision to bring its sports teams together nationally has been vindicated by standout successes in the federal sports commission’s media aw.... Read More

Libraries get news credibility access as rating service launches

Mar 21, 2023 at 02:10 am by admin

A three-year-old news credibility rating service has weighed into the Australasian market with a claim that almost a fifth of news sites are ‘untrustworthy’. The.... Read More

Webinars share wisdom from Temasek-supported programme

Feb 14, 2023 at 12:15 pm by admin

WAN-Ifra’s Temasek Foundation supported journalism programme has announced two 60-minute webinars aimed at keeping journalists abreast of emerging trends that might.... Read More