Content & marketing

Multi-device users a 'daunting' ad prospect

Aug 26, 2015 at 01:28 am by Staff

Smartphone users tend to go big in Asia... and go hard. But new research shows unique characteristics to each Asia Pacific country. Already multi-device users are reacting to.... Read More

Queensland daily reaps Facebook reward

Aug 25, 2015 at 10:25 pm by Staff

Years of work building a social media presence have paid off with the Sunshine Coast Daily building a daily engagement rate of 84 per cent of its Facebook page fans. Print cir.... Read More

Qantas app shows off DPS and Inception in NY

Jul 30, 2015 at 07:36 pm by Staff

A new Qantas magazine app was the focus of attention when at Adobe launched its reimagined DPS release event in New York this week. The app was created by News Corp Australia'.... Read More

Caffeine hit helps take social media local

Jul 19, 2015 at 06:17 pm by Staff

Locals in ppi Media's home state of Schleswig-Holstein have their own social media platform, thanks to efforts of two young entrepreneurs. Sebastian Penthin and Justin Hallaue.... Read More

Geofenced campaign produced viral-like response

Jul 15, 2015 at 12:10 am by Staff

Christian Geissendoerfer - a speaker at this year's Mobile World Congress in Shanghai - has a standout story to tell of location-based advertising for fragrance brand Givenchy.... Read More