Content & marketing

Tweet-and-buy kicks off with US trial

Sep 09, 2014 at 11:13 am by Staff

Having established a place in your lifestyle, Twitter is turning storefront with a new feature to buy product. Brands and singers are among the first in a trial of the system.... Read More

Beachhead established, News mulls app attack

Aug 13, 2014 at 04:28 pm by Staff

After trialling it on Sydney’s northern beaches, News Corp is rolling out its LocalShoppa offers app to 130 more areas. It is also considering taking it to non-News areas. He.... Read More

Engage3 patents ‘intent to buy’, recruits Nilan

Aug 06, 2014 at 11:58 am by Staff

An app which uses shopping lists to direct retail and brand marketing has gained a US patent for product selection techniques for developer Engage3. Founder and chief executi.... Read More

Driving mobile UX and start-ups in Amsterdam

Jul 23, 2014 at 11:06 am by Staff

The Guardian’s mobile product manager Tom Grinsted, news media designer Mario Garcia, and Yahoo! user experience designer Luke Miller are among first confirmed speakers for WA.... Read More

Testing, testing: VG has mobiles sorted

Jul 03, 2014 at 06:15 pm by Staff

Scandinavian giant Schibsted’s VG Mobile is solving the puzzle of device compatibility with painstaking testing. The Verdens Gang digital business has set up a unit late last.... Read More