Newsmedia industry

Samsung spends to launch new Fairfax ad unit

Aug 21, 2013 at 03:26 am by Staff

Fairfax Media has launched new online advertising unit with a promotion for Samsung’s Galaxy S4. Dubbed ‘The Beast’ the concept provides an advertiser with interrelated space.... Read More

Personalised advertising outlined at Publish Asia

Aug 19, 2013 at 06:29 pm by Staff

Axel Springer's Torsten Kruse talks advertising with ‘wow’ at next month’s WAN-Ifra India 2013/ Publish Asia conference. Kruse, who is head of product and technology at the G.... Read More

EMMA metrics prompt thought for food

Aug 19, 2013 at 03:33 am by Staff

More detail, more data, and importantly, more readership… that’s the initial response to Australia's EMMA survey, released today. The industry-backed Enhanced Media Metrics A.... Read More

Fairfax offers Times site ahead of Auckland plans

Aug 13, 2013 at 07:12 pm by Staff

Fairfax Media NZ has put its Hamilton offices and print site on the market ahead of plans for a new greenfield plant in Auckland. The move in the next two years will bring to.... Read More

New website puts The Hindu marketing case online

Aug 06, 2013 at 06:55 pm by Staff

A bright new website called The Hindu Hub creates a one-stop access point for media users of the English-language Indian daily. Hindu Group vice president Suresh Srinivasan s.... Read More