News keeping McKinsey busy, says Herald’s Samios

Jul 27, 2021 at 10:21 am by admin

Consultants have been back in at News Corp Australia, bringing back memories of when Kim Williams brought in Boston Consulting to rationalise the giant. While the number of b.... Read More

Unique inhouse data delivering guaranteed results for advertisers

Jul 21, 2021 at 12:13 pm by admin

Ahead of cookie deprecation, Asia-Pacific publishers are using data to build closer relationships with readers and advertisers. INMA’s inaugural News Media Summit for t.... Read More

News recruits to ‘build and evolve’ platform business Xtend

Jul 06, 2021 at 12:47 pm by admin

After two years promoting brands such as Fitness First and Jetts, Kristin Carlos will head up News Corp Australia’s digital platform business, which includes SME provide.... Read More

Value in curated feeds as teams battle to retain readers

Jun 14, 2021 at 01:44 pm by admin

Editorial and product teams need to work together to acquire and retain subscribers, Herald Sun digital chief Nat Bane says. In an INMA Digital Strategies blog, he points to.... Read More

News writes off Sun’s goodwill as phone-hack costs double

Jun 14, 2021 at 10:58 am by admin

Costs from its notorious phone-hacking scandal more than 15 years ago continue to roll on for News Group Newspapers, the UK business unit which used to publish the now-defunct.... Read More

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