Easy risk-modelling steps to help reduce churn

Feb 21, 2022 at 06:00 pm by admin

They might sound complicated, but propensity models are simply data equations that can quantify the chances of churn, based on past data. In an INMA Digital Subscriptions Blo.... Read More

WSJ programme provides advice for would-be journalists

Feb 21, 2022 at 05:15 pm by admin

A campaign to partner universities and sign up students is paying dividends for the Wall Street Journal. Education sales vice president Jodi Harrison says in an INMA blog tha.... Read More

Inquiry asks for views on print edition closures

Feb 21, 2022 at 04:44 pm by admin

The first of two public hearings into the adequacy of regional and local news services and how to strengthen them, takes place next Monday, February 28. Chair of the House of.... Read More

‘Longest’ strike drags on as union slams ‘ideological’ UPM

Feb 20, 2022 at 05:34 pm by admin

Already delayed by “talks about talks”, the dispute between the Paperworkers Union in Finland and five UPM businesses – together or singly – is now in.... Read More

Success stories to learn from in India’s digital media event

Feb 20, 2022 at 11:47 am by admin

Less than a month now to the Digital Media India conference, dubbed “a conversation around an array of contemporary business, editorial and digital revenue topics”.... Read More

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