The impact of ad blockers on advertising revenues and the release of Google's Accelerated Media Pages have been added to the programme of Digital Media Asia in Hong Kong.

The WAN-Ifra event (November 17-19) aims to offer a one-stop platform for reinventing the digital news media business. It includes three days of conference and masterclasses, the presentation of the Asian Digital Media Awards and a workshop organised by Guardian News & Media's Publisher network.

Ben Shaw, director of WAN-Ifra's global advisory, will examine how leading media organisations are reacting to the growing challenge of ad blockers, and will moderate a panel session with key news publishers.

Google APAC managing director of partner business solutions Jeremy Butteriss will present his company's new initiative for publishers, Accelerated Mobile Pages, an open source rival to Facebook Instant Articles and Apple News.

DMA's focus presentations and breakout sessions will also address other key digital issues including:

Content innovation: virtual reality and 360° videos & animations; partnering with Facebook Instant Articles; programmatic advertising strategies; social and mobile video, from Periscope to Instagram; re-engineering the newsroom for multimedia; data strategy and audience intelligence; and 'media for millennials'.

Confirmed speakers include Suzy Hay, Global Director of Content Partnerships at The Guardian; John Pullman, Global Head of Video & Pictures at Reuters; Inez Albert, Digital Sales Director Asia at The Economist; Anjali Kapoor, Head of Digital APAC at Bloomberg; Dilson Varela Ribeiro, Digital Analytics Manager at Lagardère Active; Vincent Tsui, Chief Marketing Officer at Apple Daily; Jérôme Le Feuvre, MD and CMO at News Republic; Yumiko Ono, Digital Editor Asia at Dow Jones; Eugene Leow, Digital Editor at the Straits Times; Joey Chung, Founder & CEO at The News Lens, and many more.

The conference full speakers' list and detailed programme can be found at: http://dma.wan-ifra.org/

Masterclasses: On November 17, DMA will offer sessions on mobile video and online classifieds led by international experts noted for their understanding of Asian markets and their challenges.

The half day workshop by The Guardian News & Media Publisher Network will offer insights on how The Guardian is tackling partnerships with digital pure-players and technology suppliers such as Facebook, Google, Samsung or Apple.

For more information on registration, please contact Wilson Leong at +65.65628446 or wilson.leong@wan-ifra.org Website: dma.wan-ifra.org