Seattle Times newspapers the Yakima Herald-Republic and Walla Walla Union-Bulletin will deploy Newscycle’s Circulation and Audience products, together with the Analytics business intelligence solution.

The Yakima newspaper already uses editorial systems from Newscycle, formed last year from the acquisitions of DTI, Saxotech and Atex Inc.

Publisher Sharon Prill says the advanced toolset help meet the requirements of traditional print subscribers, and also help provide solutions to customers who consume our content via the web, tablets, and smartphones.

Newscycle Americas vice president Randal Meske says the company is excited to expand its relationship with Yakima and the Walla Walla Union-Bulletin: “Combined with the integration of the business analytics system, both newspapers will have the strongest, most efficient systems in the industry.”