Video platform climbs to the top

Mar 06, 2014 at 02:02 am by Staff

Australia-based video platform SpotXchange says it went from 86 million to 291 million visitors in 2013, trading more than 700 million impressions in the region.

Figures released this week also show record demand for programmatic video advertising from Australia, Indonesia and Singapore.

The company says its success has made Australia the number one market in Asia Pacific by revenue and billable impressions. In 2013, more than 700 million impressions were traded in the region accounting for 85 percent of the company’s billable impressions in Asia Pacific.

Managing director Matt Von der Muhll says demand for programmatic video advertising grew exponentially in the region last year.

SpotXchange boosted its team with four new hires – Matt Schmidt (operations), Matt Steffenson (client services) and Daniel Rowlands (publisher relationships) in Sydney, and Sujen Selva as regional manager in Singapore.

Chris Blok has also been appointed as director of buyer relations, and Von der Muhll two further roles are being recruited.

Sections: Digital business


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