New publisher adds print for prestige

Mar 06, 2014 at 05:45 pm by Staff

New Italian daily Pagina99 has launched on web, print and mobile.

Conceived in 2013, it now publishes two editions – a 16-page daily and a 56-page weekly – despite a strategic start as a digital edition on mobile devices.

The print channel has been included to add visibility, prestige and authority and the web channel is focused on reaching out and for readership consolidation.

End-to-end multichannel news distribution uses Miles 33’s GN4, VirtualNewspaper and VirtualCMS systems, installed with systems integrator GMDE.

Pagina99 publishes economic topics, politics and national news, and is targeted for a dynamic, demanding and involved audience.

The cloud-based multichannel system promises a swift ROI as a result of its integrated content repository and automated workflows.

Sections: Digital business


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