Social relationship platform HootSuite is broaden its Asia Pacific appeal with new Chinese apps.

The company says a “refreshed” set of Chinese app integrations in its app directory will include Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics by Klarity.

Regional managing director Ken Mandel says the new apps will enable enterprises to “derive meaning and take action on social conversations” in both Chinese and English.

"This market represents tremendous potential for social enterprises, and we're committed to offering the most localised social media software," he says. "We are available in six Asian languages and this app release reflects our dedication to the region.”

The updated apps are available in English, simplified Chinese and traditional Chinese languages, and include deeper functionality and new features:

Sina Weibo and Tencent Weibo apps allow users to search, share, schedule and re-post content, monitor feeds, and view and post comments. They can also share content simultaneously across other social networks.

Sina Weibo Analytics and Tencent Weibo Analytics allow users to view metrics on brand reach, engagement, and mentions, analysing a single competitor or benchmarking against two or three.

Christopher Wong, chief executive of Klarity developer Social Media Broadcasts says it has been “really exciting” to see the first integrated app, Sina Weibo Analytics gain traction over the past three months. "With the addition of Tencent Weibo Analytics, we look forward to providing HootSuite users even more resources to understand social behaviour in China and support their data-driven marketing strategies."