WAN-Ifra has added new categories to its World Young Reader Prize which honours news publishers who succeed in engaging the young.

These reflect changing media habits and needs of young people, the evolving media environment and new players who can help in the effort.

“These prizes make known the excellent but often hidden work that news publishers are doing to assure a new audience of literate, civic minded citizens who care about, and can contribute to, excellent journalism,” says secretary general Larry Kilman.

The four new categories are:

• Digital First for creative engagement of the young through mobile telephones, tablets and other digital devices (supported by CCI Europe);

• Going Green (supported by Germany’s GreenTEC Campus) honours projects that give the young guidance and hope for improving the environment;

• Playing with News is for inventive activities that teach ten to 14-year-olds about the news “by doing the news” (Denmark’s Capital of Children is supporting this category);

• A Great Help is for a win-win partnership with a financial supporter that helps sustain excellence in news publisher engagement and service of youth. 



Entries are being accepted until July 15. Full details and registration information are at www.wan-ifra.org/worldyoungreaderprize

The new categories join the core Young Reader Prize categories of brand, editorial, enduring excellence, learning with the news, public service, the Natasa Prize award for printing plants and World Young Reader Newspaper of the Year. All categories call for activities that target people under age 25.