Deseret Digital Media will use Cxense's data management platform to increase reader engagement and conversion on its premier US-based sites.

The Salt Lake City publisher claims more than 30,000,000 monthly unique visitors for its KSL.com, KSL Marketplace, DeseretNews.com, FamilyShare.com and Utah.com sites, generating 750,000,000 monthly ad impressions and reaching over 100 million global followers through their social media channels.

It plans to use Cxense DMP, analytics, content and search products to increase their audience engagement leading to increased conversions through their commerce products, greater consumption of their content products, and generating more leads for clients.

"As we continue to evolve our business model to a more balanced portfolio consisting of ecommerce, non-display advertising, native advertising, and display, we needed to invest in technologies that leverage the unique characteristics of each business model and enhances them to create a holistic solution across all of our products," says DDM vice president of marketplace commerce Eric Bright.

DDM is part of Deseret Media, which also owns and operates radio stations, a television station, and Utah's longest-running newspaper. Utah-focussed KSL.com is ranked among the top broadcast websites in America, while KSL Marketplace has evolved from a free online classified ads service to become ubiquitous in the region.

DeseretNews.com is the digital arm of the Deseret News, Salt Lake City's locally owned and longest-running newspaper and a top-25 US newspaper website.

Originally launched in the dial-up days of the mid-1990s, Utah.com helps travellers discover, plan and book vacations and adventures in Utah.