INMA is on the lookout for entries for its second annual Global Innovation Awards.

Fostering the idea of 'innovating routinely' among news publishers is the focus of the awards, entries for which close on March 6.

INMA created the Global Innovation Awards to shine a light on the expanding body of work news media companies are contributing in the field of structured approaches to innovation:

Judges will assess how entrants systematically generate ideas from employees; how they incubate ideas or start-ups before going to market; what programmes they are =implementing to transform corporate culture to promote entrepreneurialism, agility, and teamwork; what initiatives they are undertaking to attract and retain young, multi-platform employees; and how they infuse their workforce or the community they serve with innovation.

INMA says it aims to surface examples of foundational efforts by media companies to change how work by media companies gets done in the digital age, and reward the people, programmes, and processes behind this fast-developing innovation culture.

"The challenge for the news industry is separating 'innovation as a process' from 'innovation as a cool idea'," says executive director and chief executive Earl Wilkinson.

"We want to reward the innovation processes that lead to more new products, more revenue, more efficiencies, a modern workforce, and better outcomes."

He says the group was particularly inspired by the work done by David Kelley at IDEO who told last year's INMA World Congress attendees about the 'thirst for innovation creativity' that has taken off worldwide.

Five regional winners - for Asia/Pacific; South Asia; Europe, Middle East and Africa; Latin America; and North America - will be chosen by an INMA panel of judges, with an overall international winner annpoinced at the closing dinner of the INMA World Congress in New York on May 12.

Go to www.inma.org/innovation for rules and information.