UK-headquartered 5 fifteen is expanding its team as part of a strategic focus on business development in North America.

Managing director Rod Fenwick says the moves follow "a great response" from existing US clients to its cloud-based AdDepot application: "We recognise the need in many North American media companies for a comprehensive ad sales and management tool that can be used to generate new advertising revenues while managing the complex processes used in the different media channels."

David Parker has been appointed sales vice president for North America and will be based in Atlanta, supported by a New York-based technical team. An experienced business development and management executive, he has worked in publishing general management and as a senior sales and marketing executive for various vendors.

"His entire career has been focused in media development and consultative change management where his experience assists media companies in embracing and adapting to necessary change in processes and technology to meet new market demands," says Fenwick.