Updated analytics software with expanded digital subscription capabilities has been introduced by Newscycle Solutions.

The Circulation InSight v2014.2 release provides deeper access into customer subscription information and requested digital reporting capabilities, product strategy, data and analysis director Jim Williams says. An "added bonus" is that the InSight data works well with Newscycle's Digital Paymeter.

Enhancements include digital subscription fields and reports, demographic statistic reports by campaign, campaign group and campaign offer. Truck relay information has been added in draw reporting, giving users access to complicated truck-relay details in simplified reports.

The company also claims performance improvements in usability enhancements in loading speed and the processing of subscription copy rate and draw records.