Newly appointed to the company's a media advisory board, John Paton will lead Cxense's Oslo event with a keynote address.

Industry experts join the Big data company's own executives in the programme for the Experience Oslo event for data-driven business from June 11-12.

Paton is chief executive US publishing giant Digital First Media and board member of The Guardian, PRISA and El Pais, and joined former Schibsted chief executive Kjell Aamot as the first members of Cxense's media advisory board.

Also speaking at the June event are Infoglobo chief executive Marcello Moraes, Petri Vatanen, director and digital Strategist of Finnish media agency Dagmar, and Achillefs Manolopoulos, who is head of digital user experience at the Commercial Bank of Dubai.

There will also be user case histories and advice on capturing site-visitors and social media 'fly-by' users through data.