Visiolink founder Jens Funder Berg has created a new business to exploit an investment in business intelligence tools.

Business intelligence and consulting company Visiolab will help meet demand from media companies currently "navigating without a compass", its chief executive says.

The company claims access to data from more than 550 million newspaper and magazine pages read monthly, including from some of the largest European media houses.

"Information about the readers and their user behaviour provide an invaluable amount of information," he says.

"For the most successful media companies, the number of paying digital subscribers is now on a level far beyond just critical mass. This equates to far better economics in both e-paper circulation and new digital ad revenues.

"Still though, many media companies haven't reached the full potential of transforming paying readers from print to digital."

Visiolab aims to be a "pillar of support" to experienced and new e-publishing players. "Our goal is to provide our clients with valuable insights that will increase their digital readership and revenues from advertisements in the digital publications."