European entertainment group Sky is using WoodWing's digital asset management platform as a basis to create easy access to TV images.

The Sky Editorial Asset Centre - designed to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies - has been created by WoodWing platinum partner Evolved Media Solutions using a customised Elvis platform.

With hundreds of requests for images received by telephone and email, a preliminary investigation found inconsistency - and sometimes inaccuracy - in the images being used to promote TV programmes and movies. SEAC will revolutionise the way in which people can search, locate and distribute digital images for Sky's content.

Included is a process to manage image requests and allow users to download approved imagery themselves.

Sky transformation director Michele Swaine says it will be great to offer the facility to staff and external partners: "Quite simply, it will transform the consistency, availability, accuracy and delivery efficiency of the millions of images we use to run and promote our business."

SEAC will be integrated with Sky's programme schedule database so that its stills department can plan ahead for the images they will need before the start of each new series or upcoming movie.