Artificial intelligence company Appier says it will use its latest US$23 million in funding to grow in Asia and expand the team behind its cross screen AI technology.

The company closed Series B funding from UOB Venture Management, Sequoia India, JAFCO Asia, TransLink Capital and MediaTek Ventures.

UOBVM managing director Seah Kian Wee says research shows the dynamism of Asian consumers in using multiple electronic devices, creating huge potential for the mass adoption of cross screen technology: "Appier has a strategic advantage with its early investment in the region, especially in Southeast Asia," he says.

Consumers now regularly move between smartphones, tablets, PCs, and even smart watches throughout the day. In Asia alone, eight markets saw growing numbers of people using two or three screens in the first half of 2015.1

Cross screen behaviours and habits differ from market to market: for example, although much of Asia sees highest tablet usage on weekends, Indian tablet users are most active on weeknights, while Australian PC users are most active on Sundays. Advertisers trying to reach customers online face mounting complexity as the number and types of screens multiply. AI can help navigate the complexities and help predict both how people travel across PCs, smartphones, tablets and TVs, and the best way to reach them.

Co-founder and chief executive of Appier Chih-Han Yu says this is a post-mobile era - the era of cross screen: "Artificial intelligence is the best approach to resolve this complexity and make cross screen easy. In fact, advertising is just the beginning. We believe in the future our AI can help businesses solve a variety of difficult analytical problems."

Appier claims strong growth since it started three years ago - more than 300 per cent in the past year and 600 per cent since the Series A round in June 2014.