An INMA Mobile Strategies Conference in March is to be held at the Microsoft headquarters in Redmond, near Seattle.

Organsers say the focus will be on how to accelerate mobile success as the consumer shift in attention to smartphones and tablets continues unabated. It will "burrow into the 'power of being untethered' - mobile content, mobile advertising, mobile video, mobile business models and mobile platforms.

The programme will feature practical case studies along with keynotes on future trends and best practices outside the media business. Key topics will include:

- Global trends in mobile applied to news media companies.

- How to evaluate your relationship with Snapchat, Google, Facebook, Apple, and Twitter in terms of distributed content.

- Exceptional user experiences with new tech and examples from other industries.

- Monetising via m-couponing, m-payments, m-commerce, and m-loyalty.

- How to use mobile as a bridge between news brands and Millennials.

The two-day conference, on March 10-11, will conclude with a half-day study tour of Microsoft's global headquarters in suburban Seattle, offering an inside look at the culture, technology, and ethos that drives one of the world's largest companies.



"From the conference to the study tour to simply being inside the Microsoft culture, prepare to be inspired by the innovation, be wowed by the technology, and be amazed by the experience," says INMA executive director and chief executive Earl Wilkinson.

"We know how vitally important accelerating knowledge development in the mobile space is to news publishers, and we are thrilled to partner with Microsoft on this venture.



"The Microsoft connection is the latest INMA outreach to the global players and platforms that are impacting news media companies and who want to connect with publishers."

Details at www.inma.org/mobilestrategies.