A new INMA report focusses on revenue diversification beyond traditional media.

From retail real estate to mail delivery and podcasting, case studies highlight a variety of ways in which news media companies are finding new revenue streams.

Revenue diversification beyond traditional print and digital zooms in on the stories of 14 news publishers in ten countries where new value is being found from assets publishers either have or are creating as adjacencies.

"There is a rising belief in the news industry that, despite all the talk to the contrary, digital revenue will never replace print revenue and preserve the journalism scale for which publishers expect," says INMA executive director and chief executive Earl Wilkinson. "This new INMA report surfaces the scramble to create new revenue streams beyond traditional print and traditional digital."



Case studies highlighted in the INMA report come from:

El Colombiano, Colombia: Collaborative digital advertising sales company.

The Dallas Morning News, USA: Content marketing, marketing automation, branded merchandise, SEO, event marketing.

E.W. Scripps Company, USA: Podcasting.

Grupo Nación, Costa Rica: Digital printing.

Independent Media, South Africa: Events for public institutions.

KM Media Group, UK: Creative services for local businesses.

Kompas, Indonesia: Collaborating to build smarter cities.

Philly.com, USA: Incubator.

Rheinische Post Mediengruppe, Germany: Mail delivery.

Rodale/Hearst UK: Vitamin co-branding.

Singapore Press Holdings, Singapore: Retail properties and events.

Toronto Star, Canada: Sample packs for Millennials.

Vecerniji list, Croatia: Exercise classes.

The Washington Post, USA: Technology vendor.

Revenue diversification beyond traditional print and digital is free to INMA members and can be ordered by non-members online.