Alma Media Corporation has gone live on Newscycle's advertising management system for 171 of the group's online and print products.

The multimedia news company serves audiences in Finland, the Nordic countries, the Baltics and Central Europe. The new system includes 147 users across 35 properties in 18 ad production locations.

Juuso Liljeroos, sales director of Aamulehti, Alma Media's largest newspaper, says changing to the new system enables more efficient sales and reporting: "With all of Alma Media on the same system, we can also better use our CRM data."