Belgian newspaper group De Persgroep will use Integration X's AdPoint advertising production solution across print and digital titles in three countries.

The software will consolidate advertising orders from three different booking systems, allowing the entire ad production to be centrally monitored and distributed to publications and creative partners in Europe.

The implementation follows on from use of AdPoint for De Pergroep's Dutch and Danish publications, where its dedicated browser-based production environment and HTML5 based customer portal are key elements in the solution.

Headquartered in Kobbegem outside Brussels in Belgium, De Pergroep publishes more than 60 dailies, 180 weeklies and 25 magazines in Belgium, the Netherlands and Denmark. It acquired Dutch newspaper group Wegener Media and Berlingske Media in Denmark in 2015.