The relationship between audience growth and revenue growth is in sharp focus at a new Audience Intelligence Summit in Kuala Lumpur next month.

The WAN-Ifra event (July 14-15) sets out to explore how leading media companies are currently using Big Data technologies and tools, such as analytics and data management platforms for tracking users data and produce actionable information for editors and advertisers.

Speakers from the UK and Europe join experts from Asia for a busy programme. Among them are Federica Cherubini, editorial researcher at the UK's Reuters Institute for the Study of Journalism, and Jack Riley, who is commercial and audience development director at The Huffington Post in the UK.

Riley says every journalist at Huff Post UK has access to analytics through a personalised Omniture dashboard, which includes all kind of metrics combining real-time data and periodic deeper dives into specific subjects.

From the Financial Times, lead data analyst McKinley Hyden (pictured) will talk about the FT's bespoke dashboard, called Lantern, which translates content performance into measures that are meaningful to journalists and editors, moving away from pageviews towards newer integrated metrics of engagement which take things such as time spent, recirculation, volume of articles read per visit, and number of comments into account.

Kritsanarat Khunkham, managing editor of Germany's Die Welt, also brings detail of the publisher's in-house tool to calculate and communicate an 'article score' for all articles published.

From local hero Malaysiakini.com, social media editor Norman Goh explains how the top online-only news media reached this dominant position, gaining and retaining users while charging for their content access?

Other speakers include Fai-keung Ng of Singapore-based AT Internet, and Ben Whitelaw, head of community and digital development at The Times and Sunday Times in London.

More details and conference programme here