Former Newscycle sales and marketing vice president Jesper Frank has joined Atex, again in the European and Middle East markets.

Named international sales director at Atex, he brings more than 20 years experience of product management and sales in the media and publishing industry, including 17 with Newscycle and its predecessor Saxotech, in Europe and then to support establishment of their North American operations.

Atex chief executive Anders Christiansen says Frank has joined at an important time: "In late 2015 we launched a new content and asset management solution, and are now ready to move into the next phase, increasing adoption and bringing more customers on board.

"Jesper, with his experience in understanding publisher's challenges and his product oriented focus, will be instrumental in helping our customers further transform their business and implement new efficiencies with the help of our solution," he says.

Since leaving Newscycle in 2014, Frank has been a board member of SystemGruppen in Denmark, and head of Logstor's industry division.