Adpoints get together at De Persgroep's Berlingske Media

Feb 05, 2017 at 11:05 pm by Staff


Belgian media group De Persgroep has gone live with Integration-X's Planpoint planning and dummying product at its Danish sites.

Planpoint automatically lays out ROP and classified pages with minimal manual intervention. The Berlingske Media titles have also gone live with a new integration module connecting their Integration X Adpoint and Planpoint solutions with LineUp's advertising booking system, which is also called Adpoint.

The Integration X solution handles management and production of digital and print ad materials, sharing a database to track ads from booking to placement.

Sections: Digital business

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