A move for Fabrizio Riva from managed services to become Atex' Italian sales director has been accompanied by the closing of two significant deals.

Riva was previously manager of the company's managed services activities, and moves to the new role to help drive adoption of the company's cloud-based Digital Media content management solution.

Country manager for Southern Europe and AsiaPac Federico Marturano says Riva has the right skills and knowhow to help our customers in moving from traditional, hosted setups: "Selling a cloud solution requires a consultative approach, there are many concerns that needs to be addressed together with our customers, from the right migration processes to the security procedures, with a clear analysis of benefits and return of the investment."

Both Il Centro in Pescara and La Città in Salerno - previously part of the Finegil group and recently acquired by new owners - are adopting Atex Cloud solutions, hosted by partner Elmec in Varese.

"Both newspapers had to quickly become independent, setting up their own multi-channel content management and publishing systems," says Riva (pictured). "They also needed to offer a new, fresh look and options to their readers. We have been able to offer a turn-key service, designing with them a new complete environment, with a revamped digital presence and coordination of all the other suppliers."