A new feature, Cloud Playout enables content owners to programme a scheduled playout of on-demand assets and live events in a single stream.

This provides a broadcast-grade 'live TV' experience leveraging pre-recorded content to increase audience engagement and create new revenue opportunities. The highly streamlined workflow meets "every possible video need" within the all-inclusive platform.

Early adopters of this capability include AMC and BookMyShow, while SXSW Online next month will be the first customer to use Cloud Playout for conferences and festivals.