After the ‘COVID opportunity’, Congress looks at what’s next

Apr 28, 2021 at 06:47 pm by admin


With early registrations set to close on Tuesday, INMA has announced the full line-up of 42 speakers for its World Congress event.

The growth path forward for news media companies is the focus of the 91st annual congress, which presents seven modules and more than 20 hours of virtual programming from May 6-27.

Click here for Congress information and register now

Piggybacking leadership on key initiatives facing news media companies, the seven modules will focus on: The big trends in news media; Deploying data to extract opportunities; Optimising the advertising comeback; Media inspirations from around the world; Creating the next subscriptions growth path; Why a product mindset has become the new requirement; and Creating value at the “new” media company.

INMA will provide in each module a distilled overview of key issues by subject matter experts followed by case studies and keynotes. Among those experts are INMA’s researcher-in-residence Greg Piechota, product initiative lead Jodie Hopperton, digital platform initiative lead Robert Whitehead, and executive producer - interactive Mark Challinor.

Among the keynotes for the INMA World Congress are:

“Competing In the Age of AI” by Karim R. Lakhani, co-author of Competing In the Age of AI and professor at Harvard Business School.

“What Consumer Behaviour Changes Mean In a Post-Pandemic World” by Barbara Kahan, executive director of the Marketing Science Institute.

“The Internet’s Next Impact On News Media” by Benedict Evans, author, analyst, and venture partner.

“Few Winners, Many Losers: What It Takes To Thrive In An Unforgiving Digital Media Environment” by Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism.

“Planning For the Future of Media Revenue” by Sam Guzik, contributing author of the Future Today Institute Tech Trends Report.

In the closing keynote, executive director Earl Wilkinson will give his INMA-exclusive News Media Outlook presentation.

Among the case studies, INMA will focus on: Data: Bloomberg Media, Aller Media, and Torstar. Advertising: Axel Springer, Infoglobo, and Skyline (MediaNews Group). Subscriptions: Dagens Nyheter, The Wall Street Journal, and VG+. Product: Financial Times, Singapore Press Holdings, and The New York Times. Newsroom, audience, and marketing: Gannett | USA Today Network, The Sydney Morning Herald and The Age, Funke Media, Insider, Newsday, Folha de S.Paulo, Atlanta Journal-Constitution, Dainik Bhaskar, Hindustan Times, GFR Media, and Media 24.

The World Congress will conclude with a look at pain points and opportunities in the Big Tech-media relationship.

INMA says the COVID-19 crisis turned out to be “the management opportunity of a lifetime” for news media companies. Transformation agendas accelerated; value propositions changed; subscriptions soared; and data and product emerged as resource winners on the B2C and B2B sides of the news business.

The May 6-27 INMA World Congress will focus on what’s next for news media companies. What changed permanently during COVID? How can media companies capitalise on the opportunities ahead?


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