How turf media is betting on monetisation

Jun 08, 2021 at 10:48 am by admin

EidosMedia’s Future of Content customer event is being split into four this year, with modules this month and in September.

Among speakers at the virtual event on June 22 are Reuters Institute senior research executive Lucy Kueng, EidosMedia chief technology officer Cristiano Meda and product manager Michael Lockyer. Lucy Kueng’s theme is “coming out of COVID stronger” – seizing the moment to accelerate digital growth.

On June 24, the programme continues with case studies from the Financial Times’ CMS-to-cloud migration (delivery director Dina Gower), and “horse racing betting experts” Matchem’s digital transformation from Philippe Prudant, Sébastien Darras and Mathieu Rigoard.

The fully-managed Méthode-Cobalt platform for the former Paris Turf allows multichannel content production with EidosMedia’s Swing mobile platform and a wider usage of internal data to drive digital content monetisation. Chief product officer Zarko Panic follows with an explanation of implementing a DAM with Méthode.

Each module lasts two hours: New York 10-12am, London 3-5pm, Rome 4-6pm.

Sections: Digital business


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