The final day of this year's four-day Digital Media Asia (August 27) is all about digital advertising.

As a paradigm shift occurs in the transition to a cookie-less world, having high-quality first party data will give an edge to news publishers. Organisers WAN-Ifra say the day will focuss on related hot topics such as key trends in programmatic and contextual advertising, and the need for publishers to have a robust identity solutions that are in line with privacy regulations.

The event takes place from Tuesday to Friday, August 24-27 from 10am and 3pm.

Among highlights are IAB Australia chief executive Gai Le Roy and Singapore’s Raju Chellam, who is chief editor for AI Ethics and governance Body of Knowledge.

Le Roy and Chellam will discuss digital advertising trends, opportunities and data regulations. Topics include programmatic monetisation trends and opportunities for publishers and advertisers in the diversification of programmatic inventory and formats around connected TV, audio, digital out-of-home and gaming – how the marketplace can be improved for both buy and sell sides, privacy regulations across Asia and publisher best practices.

Ian Hocking explains the South China Morning Post’s first-party data strategy, a topic expanded by 1plusX sales vice president Marco Dohmen.

From the UK, Danny Spears, chief operating officer of the Ozone Project, showcases the clever use of formats and executions to drive revenue – from influencers to social media to smart and impactful content.

Also taking part are Vice Digital APAC & Middle East president and Myki Slonim, from Mediacorp’s Bloomr.sg, with moderator Joon-Nie Lau, who is WAN-Ifra’s Asia director.