Smaller companies hold their own in 2021 digital awards

Aug 23, 2021 at 08:59 pm by admin


Results in WAN-Ifra’s 2021 Digital Media Awards Asia competition show Singapore Press Holdings as the biggest winner with a haul of two gold and four silver awards.

Newcomer Coconuts Media was also a standout in the small/medium category with six awards.

Some 140 entries were received for this year competition, from which gold winners (except those for the special best COVID-19 project) automatically go forward to the global World Digital Media Awards competition.

Singapore Press Holdings’ awards came for best news website or mobile service, and best native advertising /branded content campaign (golds), and for use of online video, data visualisation, audience engagement, and project for news literacy (silver).

A new silver award in the small/medium company sub-categories recognises smaller media companies with an annual revenue of less than US$10 million. Additionally small/medium publishers The Fourth Media (Malaysia) and AsiaOne Online (Singapore) beat their large counterparts to clinch regular gold or silver awards in their respective categories:

Best Project for News Literacy by The Fourth Media (Gold).

Best Native Advertising / Branded Content Campaign by The Fourth Media (Silver).

Best News Website Or Mobile Service by AsiaOne Online Pte Ltd (Silver).

Across the Small/Medium Company sub-categories, Coconuts Media is the biggest winner with four Golds and two Silvers.

Best Digital Marketing Campaign for News Brand (Gold).

Best Native Advertising/Branded Content Campaign (Gold).

Best News Website or Mobile Service (Gold).

Best Use of Online Video (Gold/Silver).

Best Data Visualisation (Silver).

First tieme winners in this year's competition were Coconuts Media, The Fourth Media, The Japan Times, The News Lens and ZingNews. For a full list of winners, visit https://  vwanifraevents.eventsair.com/asian-digital-media-awards/2021-winners

Sections: Digital business

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