News Corp has made a further commitment to ecommerce with the appointment of its first director for the category.

Joining News Corp Australia is Kogan senior executive Adam Kron, described as one of the country’s preeminent online retail experts.

Ruslan Kogan’s Melbourne-headquartered company now boasts a portfolio of retail and services businesses in retail, internet, insurance and travel. It is one of four leading Australian ecommerce businesses for which Kron has worked, establishing a record of success at various stages of start-up and growth businesses.

Prior to Kogan, he was executive general manager and chief strategy officer at The Catch Group, now part of Wesfarmers, and served in similar roles at Temple & Webster.

News Corp Australia’s chief financial officer Michael Ford said Kron would bring a deep level of expertise to help coordinate and expand News’ existing ecommerce operations. “Adam will bring his considerable experience to help us use our data smarter to deliver razor-sharp and niche consumer insights on behalf of clients and to create unique and differentiated experiences to benefit our audiences,” he said.