Using TikTok to draw younger audiences, and reorganising your newsroom to embrace remote and hybrid working are among topics for WAN-Ifra’s upcoming Newsroom Summit.

The three-day event (April 26-28) opens with a vendor-driven review of content management systems, with advice on integration with subscription systems and multiplatform distribution, as well as security issues following hacker attacks.

Topics on the following days will include tips on improving audience engagement and better coverage of news – essential to driving reader revenue strategies – as well as how to organise and optimise your newsroom for remote and hybrid working.

There will also be inspiration and ideas to step up and adapt leadership in anxious and challenging times, and an update on best practice for next-generation newsletters.

With TikTok the fastest-growing social network among younger audiences, the third day turns to how to incorporate it as part of their reader engagement strategies. Speakers from Spain, Kenya and Canada will share tips on driving engagement among younger readers.

They include Gabriela Campbell (pictured from her TikTok site) co-founder of Spain’s Ac2ality, Joan Mwai (Echo Editor at the Standard Group in Kenya), and Melissa Stasiuk (head of programming and audience at the Globe and Mail, Canada).

The conference is free to members. More details here.