Asian insights in INMA’s free digital media e-summit, this week

Jul 11, 2022 at 08:25 pm by admin

It’s free and on Hong Kong time… and if you can’t make the 2022 INMA Asia/Pacific News Media e-Summit, they’ll send you the presentations, video and takeaways. What’s not to like.

The two-day INMA virtual event runs later this week (July 14-15) from 11am-1.45pm, and features a strong line-up of speakers.

Thursday’s theme is exploring strategy and business model viability with an introduction from ABS-CBN Philippines news anchor Karen Davila, a briefing from INMA executive director Earl Wilkinson, and a review of digital subscriptions strategies across the region from Greg Piechota.

Chia Lun Huang tells how Taiwan’s CommonWealth Magazine Group became readers-first and "discovered our true self”, while Emily Sweet from Australian Community Media is one of two Australasian speakers contributing to the event. The programme continues with Google speakers Filip Shen, Irene Jay Liu and Nic Hopkins on the search giant’s News Equity Fund and 2022 Innovation Challenge.

Having moved from print production to digital, KG Media chief executive Andy Budiman (top right) speaks from experience when he tells of the publisher’s journey into digital transformation, a strategy centred around creating stronger direct relationships with audiences and advertisers. Finally the first day concludes with is chief executive Rudyard Arbolado, telling the Philippine Daily Inquirer’s ‘print to digital’ story

Theme of Friday’s sessions is ‘interpreting the newsroom and advertising for media’, with an opening session in which INMA newsroom initiative lead Peter Bale offers insights from the group’s INMA's latest initiative, and then moderates a session with Eshwaren Manoharen of Malaysiakini, and Shea Driscoll, digital editor of the South China Morning Post.

Later from South Korea, Saemmool Lee tells how Dong-A Ilbo is transforming the newsroom for long-term sustainability, and MediaCoirp’s Karen Lim presents a case study of Today’s audience growth strategy in Singapore using social media. The fastest growing news account on TikTok in Singapore Today was recently placed second for ‘best use of social Media’ at INMA’s Global Media Awards.

From NZME in New Zealand, chief digital and publishing officer Carolyn Luey (top left) looks at future digital advertising trends and implications for publishers, while Wahyu Dhyatmika of Indonesia’s Tempo Digital tells how user experience is being optimised for digital native advertising.

The programme concludes at 1.30pm with takeaways. Click here for the complete agenda and to register.

Sections: Digital business


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