Streaming platform Brightcove will expand its e-commerce capabilities with new integrations with Shopify, Instagram and Salesforce.
Product strategy and marketing senior vice president Marty Robertssays the move will help customers increase revenue, reach a broader audience, and build customer loyalty. “Video-first strategies are an effective way to activate buyers and increase product sales,” he says.
The Shopify integration allows users to connect their online store to their Brightcove video cloud via the Shopify app marketplace. Users can now access and search their video catalogue, publish videos to their storefront, and create live video events to stream to potential customers. The Brightcove app also provides performance and engagement analytics within Shopify.
The Instagram integration puts the social network as a publishing destination within Brightcove’s platform, so customers can directly push video content as a ‘reel’ or on their feed.
The Salesforce Sales Cloud integration allows Brightcove customers to sync data directly from Brightcove’s audience insights solution, allowing better analysis of video and viewer data inside its Sales Cloud and Marketing Cloud.
Roberts says the integrations are part of a portfolio of solutions to help companies reach targeted audiences, activate buyers, and focus their strategy.