Content & marketing

‘Keeping the ship afloat’ concentrates minds and sets agenda

Jul 31, 2024 at 03:40 pm by admin

Product manager for Schibsted’s Sports Platform Tord Overå shared a conversation he had at a private party in an INMA product and tech blog recently, summarising t.... Read More

Valor Econômico’s ‘growth desk’ initiative just worked

Jul 31, 2024 at 03:11 pm by admin

Quite simply, an initiative to equip journalists with the skills needed to thrive in the digital world, Growth Desk just worked. On average, content produced by journalists w.... Read More

What do you think? FAZ gets noticed with opposing views

Jul 24, 2024 at 03:43 pm by admin

Catching ’em young seemed a good principle for Germany’s FAZ… but only 40 per cent of a target audience had heard of the paper. In an INMA Ideas blog, payw.... Read More

Students and paper winners in reading contest

Jul 24, 2024 at 03:14 pm by admin

Senior pupils in more than 1000 schools joined a reading competition with big prizes and winners all round. The ‘read and win’ competition saw an average of 32,00.... Read More

Daily news show engages with NZ’s Gen Z audience

Jul 17, 2024 at 01:22 pm by admin

A new flagship daily news show takes Stuff’s young audiences to “what everyone’s talking about”. And the New Zealand publisher has found the audio pro.... Read More