Content & marketing

Journalism and cake proves a winning formula

Nov 28, 2023 at 04:29 pm by admin

An expanding stable of regional mastheads is proving the value of long-format journalism, with media benefactors putting their money behind it. Latest of these, The Dispatch.... Read More

‘Diamonds’ ad a smash hit for printed news

Nov 17, 2023 at 10:22 am by admin

It was an in joke for fans… an obscure print ad in London’s Hackney Gazette that has proved the power of print. Now Rolling Stones fans and others have “.... Read More

FOMO page a magnet to help keep subscribers active

Nov 15, 2023 at 03:27 pm by admin

Keeping both new subscribers and existing ones active is the key to avoiding churn, so a Finnish publisher has added a FOMO page to keep both interested. Laura Tuomela, subsc.... Read More

ML model that arbitrates on free reads, boosts subs

Nov 15, 2023 at 01:08 pm by admin

A machine learning model at the New York Times boosts subscriptions by allowing non-subscribers a monthly read limit. The model – called the Dynamic Meter – sets.... Read More

Immersive print paper with no place for ‘hyperbolic chatter’

Nov 14, 2023 at 06:33 pm by admin

The ‘slow cooking’ approach to news – a new print newspaper from someone most associated with period dramas such as Howard’s End – is gathering a.... Read More