Digital business

Twitter takes native into video

Oct 22, 2015 at 07:36 pm by Staff

Twitter's MoPub is now open for native video ad business, expanding potential for app developers. The social media platform says new capabilities allow the creation of video a.... Read More

WPP formalises Alliance for platform-agnostic content

Oct 21, 2015 at 08:26 pm by Staff

WPP agencies including Mirum and Wunderman Bienalto are part of a global partnership with digital technology platform provider Acquia to offer clients a full-service marketing.... Read More

New NAA chief has advocacy, technology background

Oct 13, 2015 at 01:28 am by Staff

Public policy and advocacy leader David Chavern takes over this week as president and chief executive of the Newspaper Association of America. His appointment follows the reti.... Read More

Growth drives technology investment

Oct 13, 2015 at 12:11 am by Staff

A new Miles 33 system at Champion Media will let the UK group expand operations without additional costs. The independent publisher of eight free weekly newspapers delivers to.... Read More

Upgrade adds ad goal features

Oct 12, 2015 at 11:55 pm by Staff

A new release of Newscycle's advertising software includes expanded sales reporting tools, a CRM dashboard and user interface enhancements. The company says media companies wi.... Read More